What goes into a brandpad

A brandpad holds your colours, logos, typography, media, strategy and guidelines. Learn what each part does and how Stipl uses it everywhere.

A brandpad is the core of Stipl: one place that holds everything your brand is. Stipl reads from it when it builds your brand guide, creates content and answers AI tools, so you keep your brand up to date in one place only.

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What a brandpad holds

Part	What it holds
Colours	Your palette, with a role for each colour and a 60/30/10 balance that every tool follows.
Logos	Every lockup and colourway. Stipl generates print and web files for you.
Typography	A role for every weight, from small captions to display headings.
Media	Your photos. Stipl tags them and writes alt text automatically.
Strategy	Mission, audience and voice. Stipl drafts it with you, and you edit it.
Guidelines	Rules in your own words, for example for logo usage, voice and tone, or imagery.

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Find your way around a brandpad

When you open a brandpad, the left bar turns into the brandpad’s own menu:

• ← Brands at the top takes you back to all your brands.
• The brandpad’s logo and name show whether it is published or a draft. Click it to switch to another brandpad. You stay on the same section, so you can go from one brand’s Colors straight to another’s.
• Preview opens the published brand guide, and Share copies its link. They appear once the brandpad is published.
• Below that are the sections: Overview, Colors, Logos, Typography, Media, Assets, Guidelines and Strategy, then Page Builder, Collaborators and Settings. You see Page Builder if you can edit the brandpad, and Collaborators if you can manage who has access.

Each section fills the whole page. Overview opens with the brand’s name and description. At the bottom, Make for your brand shows the brand’s forms and its next event. Click either one to open Forms or Events with this brand already picked.

On a phone, the sections sit in a row under the brandpad’s name that you can swipe through.

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One brandpad per brand

Each brand you look after gets its own brandpad. Agencies typically keep one brandpad per client.

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Changes reach everything

When you change something in the brandpad, the live brand guide and everything built from the brandpad update too. AI tools connected over MCP read the current version the next time they ask. See Connect AI tools.